21 Free Google Tools for Real Estate and Note Investors

You don’t need expensive software to run a note or real estate business. Google offers a long list of tools, nearly all of them free, that cover your paperwork, your schedule, your website and your marketing. Here are 21 of them, grouped by the job they do.

Paperwork and deal analysis

1. Google Docs for your note and real estate business paperwork. It works much like Microsoft Word.
2. Google Sheets to analyze your note and real estate deals. It’s a free alternative to Excel.
3. Google Slides for presentations to homeowners or investors.
4. Google Drive to store all your documents.
5. Google Translate if you need to translate your documents.

Organization and communication

6. Google Keep to keep you organized.
7. Google Calendar to organize your time.
8. Google Voice for free voicemail and a call-tracking number.
9. Gmail, a very good free email service.

Getting found online

10. Google Business Profile (formerly Google My Business) to help people find you in your local market.
11. Google Sites, a free website.
12. Blogger, another free website.
13. Google Forms to capture leads on your website.

Advertising and keyword research

14. Google Ads (formerly AdWords) to pay for website traffic. This is the one tool on the list that costs money.
15. Google Keyword Planner to figure out what people are searching for related to real estate and notes.

Measuring your website

16. Google Analytics to see how many people come to your website and where they come from.
17. Looker Studio (formerly Google Data Studio) to analyze and visualize your analytics data.
18. Google Search Console to find out whether your website is working correctly in Google search.
19. Google Tag Manager to add Google Analytics and other tracking code to your website.

Video and learning

20. YouTube (owned by Google), maybe the best way to start generating leads online in your local market.
21. Google Books, with some amazing free education on many topics.