Real estate agents see seller-financed sales before anyone else. These two letters introduce you to them. The first follows up a conversation with an agent. The second goes to a managing broker and asks for a few minutes at a sales meeting.
What the letters tell an agent
Both letters make the same simple case, in the agent’s terms:
- You buy seller-financed first and second mortgages and trust deed notes, both existing notes and new notes right at the closing table.
- Sellers get an all-cash sale, while buyers get the benefits of owner financing.
- There are no points, fees or commissions to the agent, the seller or the buyer. Your quote is net to the seller.
- Seller financing closes faster and more smoothly than a bank loan, and is more likely to close at all.
Change “mortgage” or “trust deed” to the term used in your state or province, and replace every bracketed placeholder with your own details.
The letter: after talking with an agent
Send this the same day you speak with an agent, with your brochure enclosed.
[Agent Name]
[Agency Name]
[Street Address]
[City, State ZIP]Dear [Agent First Name]:
It was a pleasure talking with you today.
As we discussed, we buy seller-financed first and second mortgages and trust deed notes. We purchase existing notes and also purchase seller-held notes right at the settlement table, allowing your clients to receive an all-cash sale while buyers receive the benefits of owner financing.
We can tailor plans that give sellers immediate cash for their note. While some discounting is necessary, our policy is to always keep it to a minimum. We never charge any points, fees, commissions, closing costs or other expenses; our quote is net to the seller.
When seller financing is involved, the process is much quicker and smoother than dealing with a financial institution, and much more likely to close!
What we can pay for a particular note is determined by a number of factors: the lien position; the real estate securing the note; loan-to-value ratios; payment history (if any); payor credit history; owner-occupied vs. non-owner-occupied; amortized note vs. interest-only and balloon; interest rate and term of the note; and current market interest rates.
Please read the enclosed brochure, which explains how easy it is to close more listings with our services. Then give me a call at [Your Phone].
Sincerely,
[Your Name]
[Your Company]
[Your Phone] · [Your Email]
The letter: to a managing broker
This one goes to the broker who runs the office. Its goal is a short presentation to the whole sales team.
Dear [Broker Name]:
If you are interested in quick settlements in which your sellers receive all cash, yet the buyers receive very attractive terms, we can make that possible.
If you are interested in receiving another commission on properties you have already sold, we can also make that possible!
We have started a program that results in quicker, all-cash settlements, yet allows purchasers to buy properties on excellent, often below-market terms. There is no charge or fee to you, your clients or the buyers.
Those who work with us find our program helps market their properties faster and makes for smooth, uncomplicated settlements.
I would like to explain our program to you and your agents in a brief 10-minute presentation at your earliest convenience, perhaps at your next sales meeting. (I’ll even bring the donuts!)
In the next few days I’ll call you to answer any questions and discuss how we can tailor our program to your needs.
I look forward to working with you.
Sincerely,
[Your Name]
[Your Company]
[Your Phone] · [Your Email]
Follow through
The second letter promises a call “in the next few days,” so make that call. And the first letter only works if your brochure is in the envelope; a sample brochure for agents is in its own lesson.
